By Atul Raja When it comes to startups, partnerships are a great way to increase visibility, boost customer reach, and develop relationships and beneficial partnerships with key stakeholders in…
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By Atul Raja Lack of proper education, access to finance, and social norms are just a few factors inhibiting women’s entrepreneurship in India. However, despite facing various barriers and stumbling…
By Atul Raja In recent years, there has been a surge in the number of women entrepreneurs in India. According to a report by NASSCOM, the percentage of women-led startups in…
By Atul Raja India’s growth story is an incredible one, but the unfortunate truth is that it has left behind a key demographic component: women. Despite the various advances in…
The MSME sector suffered heavy losses due to the pandemic but showed exemplary fortitude in conquering the battles of survival in 2020 and 2021, with many rising above the adverse…
By Atul Raja The extraordinary event of the COVID-19 pandemic changed the world forever. Like many other business sectors, it also led to deep introspection in the MSME ecosystem. Among…
Atul Raja of Wadhwani Foundation talks about the strategic purpose of increasing brand relevance and sheds light on how it reduces tactical marketing costs, over time. A plethora of brand…
By Atul Raja In 2018, a credit card payment platform to reward every transaction was silently launched. Initially, this startup’s marketing and communication were focused on blogs and youtube videos…
By Atul Raja Actionable consumer insights are creating ‘never before’ experiences, smart engagements, and increased conversions. The results of two recent surveys caught my attention but certainly did not catch…
By Atul Raja It was October 2020 when a Cadbury campaign featuring the Bollywood star Shah Rukh Khan (SRK) caught my attention. Christened as a ‘NotJustACadburyAd’, the campaign blended SRK’s…
The content created for future learners must use a “learn to learn” philosophy that encourages and enables students to continuously reskill and improve their value in job markets. By Atul…
Shift in consumer behaviour has heralded a change in the marketing mantra. By Atul Raja Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to…
How can non-profit organisations overcome challenges and create compelling and successful marketing strategies By Atul Raja In today’s globalized business world, many non-profit organizations function like corporates in terms of…
A non-profit brand strategy should focus on the brand as a strategic asset and necessarily drive cohesion and alignment to mission and objectives. By Atul Raja A cursory glance at…
Women entrepreneurship is one of the largest possibilities and opportunities that India has to offer. By Atul Raja Enterprises led by women grew to 20% from 14% in the last…
A driving force for the Indian economy and job creation By Atul Raja The fact that women entrepreneurs in India are a precious economic resource that is yet to be…
By Atul Raja Over the last five years, a lot has been talked about India’s looming demographic dividend and the need to leverage a young population with 12 to 14…
Source: The Pioneer Also Read at: https://www.dailypioneer.com/2020/avenues/a-new-generation-of-start-ups.html
A shift towards a more gender-balanced organization requires structural and systemic change. By Atul Raja For long, organizations have ignored the value, importance and power play of gender diversity despite…
The COVID-19 pandemic may be a long-term one, but even if it isn’t, it has forever changed the way startups will do business in the future. By Atul Raja It…
The digital campaign focuses on entrepreneurs advising other entrepreneurs and startups on how to tide over the COVID crisis The Wadhwani Foundation has launched a special campaign celebrating the ‘Spirit…
More than 54% of its population is below 25 years of age and over 66% of the population in the working-age group (15-59 years), as per a recent report. 15,…
The MSME sector will have to bear the brunt of the biggest impact as COVID-19 rips across people and the economy writes Atul Raja, Executive Vice President- Global Marketing, Wadhwani…
Why 21st century employability skills, or soft skills, are critical for knowledge economies. The Annual Employability Survey 2019 by Aspiring Minds, the talent evaluation company, has revealed that 80% of…
21st century employability skills are critical for Knowledge Economies and the new mantra for organizations enforcing strategies and tools to unlock top performance. A recent Annual Employability Survey 2019 by…
A small business owner in Jodhpur runs a furniture business founded by his father. His current turnover is INR 15Cr per annum from sales within India. While his goods have…
For a small business, access to affordable capital at the right time is essential to accelerate their growth journey. Small and medium businesses (SMBs) need funds to invest in technology,…
Small and Medium Enterprises (SMEs) are most crucial to India’s growth story. Employing about 106 million people – 40% of India’s workforce, 6% contribution to manufacturing GDP, and 6000+ products,…
If you were given a chance to choose between human development and economic growth, what would you choose? We instinctively realise that human development should take precedence. Human development allows…
The Arab Spring, the uprising that rapidly spread through the Middle East in 2010-11, can be attributed to long-simmering discontent resulting from unworthy employment. When the Arab Spring was triggered,…
Preparing labour with superior future-ready skills is essential. The growth of technologies like Artificial Intelligence (AI) and automation is resulting in a better, safer and more efficient world. Investments in…
In a jobless growth economy, unemployment remains stubbornly high even as the economy grows. This may be because relatively large number of people may have lost their jobs or new…
In a jobless growth economy, unemployment remains stubbornly high even as the economy grows as the relatively large number of people may have lost their jobs or new members entering…
The World Bank has predicted that India’s GDP growth will be 7.2% in 2017-18 and 7.7% in 2019-20. This forecasted rate of growth vigorously supports India’s aspiration of being recognised…
The 2011 census tells us that 6-7% of the population, or 70-90 million people, in India are disabled. The actual numbers are larger. According to a WHO estimate, there are…
While there are successful examples of young innovators like PC Musthafa (iD Fresh), Sampriti Bhattacharyya (Hydroswarm) and Vijay Sharma (One97), the harsh reality is that an inordinately large number of…
Much has been debated about India’s manpower story. Forecasts suggest that, by 2020, about 60% of India’s population of 130 crore will be in the working-age group of 15-59 years….
Mission skills training for India’s youth took off eight years ago. In its new avatar, it seeks to provide students with jobs Somyasri Samal speaks English fluently – short, crisp…
Globally, entrepreneurship has become a key engine for employment generation. As policy makers grapple with economic uncertainty and cultural changes, large corporations that traditionally created jobs are biting the dust….
It was heartening to see that the Union Budget 2016-17 had ‘education, skill development and job creation’ as one of the nine pillars envisaged to transform Indian economy. Skill development…
The formal launch of ‘Startup India, Standup India’ on January 16th was path-breaking. For once, here was an establishment promise that held sway beyond expectations. A ‘leap-forward policy’ and recognition…
Sustained policy interventions can ensure a level-playing field According to the World Health Organisation (WHO), around 15% of the global population, or an estimated 1 billion people, live with disabilities,…
Barring a few exceptions, women entrepreneurs in India are yet to be bracketed as role models and celebrities. But don’t be surprised if this changes fast. India is sitting at…
There is no denying the global phenomena of growing income disparity and this is true for India as well. A 2014 study by Oxfam showed that the world’s top 80…
In August 2015, entrepreneur Sairee Chahal, founder of Sheroes, raised Rs 5 crore funding. Sheroes has been connecting talented women professionals to career opportunities and women entrepreneurs to the startup…
Can entrepreneurship meet the job-creation challenge? According to the ministry of corporate affairs, about 1 lakh new companies were registered in India in 2014. So, entrepreneurship is growing.but the outcome…
There is one thing we recognise by instinct: The world has changed from what it was 20 years ago but education in India hasn’t changed all that much. While curriculum…
Skilling, of late, has become a hot-button topic across the world. And given India’s demographic dividend, it acquires special significance. With 54% of our population below 25 years of age,…
Traditionally, vocational education has often been considered as a poor cousin of conventional academics. However, when we begin with the end in mind and ponder over the real purpose of education, increasingly we find the reality to be otherwise
October 24, 2014: For India Inc, the season of giving has begun. The new Companies Act requires corporates to spend 2 per cent of their profits on Corporate Social Responsibility…