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Wadhwani Foundation celebrates spirit of Entrepreneurship with ‘Heart to Heart’ campaign

The digital campaign focuses on entrepreneurs advising other entrepreneurs and startups on how to tide over the COVID crisis

The Wadhwani Foundation has launched a special campaign celebrating the ‘Spirit of Entrepreneurship’. The campaign branded as ‘Heart to heart: From one Entrepreneur to Another’, focuses on knowledge sharing by leading entrepreneurs to help other startups and entrepreneurs reeling under the pandemic by sharing their inspirational stories – how they found a way out even in times of acute economic and business distress.

The campaign has launched a series of five video messages by leading entrepreneurs sharing their valuable experiences in a heart-to-heart and inspiring manner, talking about their journey, the road to be a successful entrepreneur and the resilience required to tide over the COVID-19 crisis by turning adversity into business opportunity.

Says Atul Raja, Executive Vice President, Marketing at Wadhwani Foundation, “The COVID-19 pandemic has wrought havoc in the startup and small business ecosystem. These are extra-ordinary times and the best many businesses can currently do is to dig in, bide the time, survive and wait for the situation to improve, and then thrive. We conceptualized the –Heart to Heart campaign– as an inspirational voice to encourage and uplift the general mood in the startup and entrepreneur community through the confidence, never-say-die spirit and business acumen of five wonderful entrepreneurs who have turned adversity into opportunity.”

The videos feature five leading entrepreneurs stressing the need to be resilient and to plan beyond the COVID-19 pandemic as an opportunity for growth.

“It’s a fantastic time to hit the reset button to hit our lives and shift the direction away from being average and mediocre,” says Avelo Roy, MD, Kolkata Ventures.

“This is the time to show a lot of perseverance and resilience,” says Arunabh Sinha, Founder, UClean.

“Look for a silver lining in challenging times, as there is always one,” opines Rohini Lodge, Founder, Studio Red.

“Many detractors will try to pull them down, but not to lose hope is the key,” is the advice from Vikram Khinwasara and Piyush Kankaria, Co-founders, The Yellow Straw.

“If I can recover without any life support and ventilator, then anybody can,” reflects Pankaj Vijayvargiya, Founder & CEO, Bitlevel International, on his amazing business turnaround.

Adds Atul Raja, Executive Vice President, Marketing at Wadhwani Foundation, “The startup community is well-known and revered for its never-say-die attitude and ability to bounce back. Most of the successful entrepreneurs of today wear failure on their sleeves as a badge of honor. The ‘Heart-to-Heart Campaign’ seeks to tap into and ignite the resilient entrepreneurial spirit by motivating startup entrepreneurs in tough COVID times and encouraging them to think out-of-the-box.”

Source: Exchange4Media